{"id":5076,"date":"2019-11-18T15:02:34","date_gmt":"2019-11-18T15:02:34","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=5076"},"modified":"2022-04-06T02:25:54","modified_gmt":"2022-04-06T02:25:54","slug":"keyword-explorer-guide","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/knowledge-base\/keyword-explorer-guide\/","title":{"rendered":"Keyword Explorer Tool Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keyword Explorer Tool is the tool that allows you to <\/span><b>identify the best keywords to position yourself<\/b><span style=\"font-weight: 400;\"> on the first page of search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using it, you can find out what the search volume for a given keyword is, and get hundreds of related keyword suggestions.<\/span><\/p>\n<h2><b>How to access the Keyword Explorer Tool?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To access our keyword research software, you will need to click the tool icon on the left side menu.<\/span><\/p>\n<h2><b>How to search?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to keyword searches, for which you only have to type in your keywords and click the magnifying glass, with our software you can also search by domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This function is useful in order to find out with which keywords your competitors&#8217; websites have positioned themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start this analysis, simply select the item &#8220;Domain&#8221; (1), <\/span><b>type the URL of the site in the search bar<\/b><span style=\"font-weight: 400;\"> (2) and, after choosing the location (3) among more than 35, click on the magnifying glass magnification (4).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><b>start from a search already done in the past<\/b><span style=\"font-weight: 400;\">, by clicking on one of the results to the right of &#8220;Last search:&#8221; (5), or click &#8220;find out more&#8221; to start a short slideshow useful for using the tool in the right way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After clicking on the magnifying glass, you will be able to view valuable information on new positioning opportunities!<\/span><\/p>\n<h2><b>What types of results can I identify?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Each keyword search returns three types of results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autocomplete (1)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Related searches (2)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With equal terms (3)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s analyze them in detail.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Matching Phrases (Autocomplete)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">They are those keywords that contain the words analyzed in the same order in which you typed them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Related Searches<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By selecting \u201cRelated Searches\u201d you can identify the keywords semantically linked to the searched keyword, without necessarily containing it within them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">With equal terms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The &#8220;With equal terms&#8221; option, on the other hand, lists the keyword suggestions containing the words you entered in your analysis, but in a different order from the one you typed, so as to provide all possible combinations.<\/span><\/p>\n<h2><b>How to set the filters?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In order to make your search even more detailed, you can use the &#8220;Filters&#8221; function (1) by clicking on the button of the same name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will allow you to set the following parameters:<\/span><\/p>\n<p><b>&#8220;Search volume&#8221;<\/b><span style=\"font-weight: 400;\"> (2) or the average number of monthly searches over 12 months in a given country; a useful metric to estimate the potential traffic for a certain keyword.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher the volumes of a certain keyword, the more traffic you can get from it. Usually, the higher the search volume of a keyword, the greater the effort required to rank among the top results in the SERP.<\/span><\/p>\n<p><b>\u201cCompetition\u201d<\/b><span style=\"font-weight: 400;\"> (3) or the level of competition for a given keyword in Pay-Per-Click (PPC) campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A higher level of competition results in a higher CPC for that particular keyword.<\/span><\/p>\n<p><b>&#8220;Cost per click&#8221; <\/b><span style=\"font-weight: 400;\">(4) is the estimated bid, in Google Ads, for a given keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it is the average price incurred by the advertiser for each click generated by a paid advertisement.<\/span><\/p>\n<p><b>&#8220;Keyword difficulty&#8221;<\/b><span style=\"font-weight: 400;\"> (5) shows the difficulty of ranking in the top 10 results for a given keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Keyword Research, KD is a relevant data that strictly concerns organic research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Keyword Difficulty takes into account various factors such as the authority of the websites positioned and their backlink profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can enter one or more keywords, separated by commas, to be included (6) or excluded (7) in the results of your analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to go back to the previous search settings click on <\/span><b>&#8220;Reset&#8221;<\/b><span style=\"font-weight: 400;\"> (8), if you want to confirm the new indications click on <\/span><b>&#8220;Apply&#8221; <\/b><span style=\"font-weight: 400;\">(9).<\/span><\/p>\n<h2><b>How to copy keywords?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To copy the keywords to the clipboard, you need to select the keywords you are interested in, using the ticks to their left, and click on the &#8220;Copy&#8221; button at the bottom.<\/span><\/p>\n<h2><b>How to create keyword lists?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The keywords can also be saved in lists, in order to <\/span><b>group them and always have them at hand<\/b><span style=\"font-weight: 400;\">. Then, select the keywords you are interested in, by clicking on the small empty square to the left of the keyword and finally click on the &#8220;Add to list&#8221; button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of selected words will appear at the bottom left.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After clicking on this window will appear.<\/span><\/p>\n<p><b>Add your keywords to an already created list<\/b><span style=\"font-weight: 400;\">, searching for it by typing the name of the keyword list in the &#8220;Search list&#8221; field, or create a new one by clicking &#8220;+ Create list&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, rename your keyword list and click on apply to complete the operation.<\/span><\/p>\n<h2><b>How to export keywords in CSV?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As for data saving, the tool allows you to export keywords in .csv format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, select the keywords you want to include in the document (if you want to insert them all, just click the empty square next to &#8220;Keyword&#8221;) and click on the <\/span><b>&#8220;Export CSV&#8221; <\/b><span style=\"font-weight: 400;\">button at the bottom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The file download will start automatically. Once downloaded, the .csv document can be used as a spreadsheet on programs such as Microsoft Excel and Google Sheets \/ Spreadsheet.<\/span><\/p>\n<h2><b>How to analyze the SERP?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to the keyword analysis, you can also perform the SERP analysis, displaying the top 10 Google results for each keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, by clicking on a specific keyword, a preview of the Google results will appear on the right of the screen with many useful information, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO difficulty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authority metrics (PA and DA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated visits per month (EV)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of shares on Facebook (FB)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average number of backlinks on the top 10 results (below the graph)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of links to the first 10 pages positioned (Links)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presence of ads and featured snippets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search trend<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, you can carry out a <\/span><a href=\"https:\/\/it.seotesteronline.com\/blog\/guide-seo\/analisi-serp-efficace\/#Analisi_SERP_Metriche_e_Concetti_base\"><span style=\"font-weight: 400;\">very thorough SERP analysis<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>How to export SERP to CSV<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As with keywords, the Keyword Explorer allows you to export SERP data in .csv format as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, click on the keyword you are interested in studying the results page and go to the <\/span><b>&#8220;Export SERP&#8221;<\/b><span style=\"font-weight: 400;\"> button located at the bottom right. The download of the file containing the data of the first 10 websites will start after a few moments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword Explorer Tool is the tool to search for new keywords and the right long tail keywords for your SEO strategy.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[292],"tags":[],"acf":[],"lang":"en","translations":{"en":5076,"it":5038},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/5076"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=5076"}],"version-history":[{"count":9,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/5076\/revisions"}],"predecessor-version":[{"id":6106,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/5076\/revisions\/6106"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=5076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=5076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=5076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}