{"id":3879,"date":"2020-12-11T08:39:33","date_gmt":"2020-12-11T08:39:33","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3879"},"modified":"2021-06-18T09:25:55","modified_gmt":"2021-06-18T09:25:55","slug":"skyscraper-technique","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/content-creation\/skyscraper-technique\/","title":{"rendered":"The Beginner’s Guide to Skyscraper Technique"},"content":{"rendered":"

Are you struggling in <\/span>positioning your content on top of the SERP?\u00a0<\/b><\/p>\n

You may have already experienced that, sometimes, it does not matter how good you write a blog post. <\/span>There’s no way to surpass your already well-positioned competitors.<\/b><\/p>\n

The hard truth is that sometimes <\/span>quality is not enough<\/b>. Other websites are just too authoritative. But don’t despair; there’s <\/span>a way to position your content and build your way to the summit.<\/b>\u00a0<\/span><\/p>\n

In this post, you’ll learn the <\/span>Skyscraper technique<\/b>. It is a mixed strategy of content creation and link building that helps you in positioning your content.<\/span><\/p>\n

What is link building, and why is it important?<\/span><\/h2>\n

Link building<\/span><\/a> is <\/span>a strategy that aims to make other websites link to your content<\/b>. If they are authoritative enough, link building can generate quality traffic. It will give you <\/span>authoritativeness<\/span><\/a> and <\/span>improve your ranking<\/span><\/a>. <\/span><\/p>\n

The more reliable is the site that links to your content, the more the backlink will count as a ranking factor.\u00a0<\/span><\/p>\n

One of the best ways to get quality backlinks is the Skyscraper technique.<\/b><\/p>\n

What is the Skyscraper Technique?<\/span><\/h2>\n

The name, and the whole technique, are the brainchild of <\/span>Backlinko’s<\/span><\/a> Brian Dean.<\/span><\/p>\n

He is the author of <\/span>Link Building Case Study<\/a>: How I Increased My Search Traffic by 110% in 14 Days.<\/span> In his article, he explains the <\/span>on-site and off-site SEO<\/span><\/a> strategy that got him to <\/span>write a huge blog post<\/span><\/a>. <\/span><\/p>\n

Then, <\/span>he made the backlinks to it to skyrocket, and the organic visits to his website doubled within 14 days.<\/b><\/p>\n

But continue reading, we added extra insights from the content creation point of view.<\/span><\/p>\n

How it works: a Guide to Skyscraper Technique\u00a0<\/span><\/h2>\n

The<\/span> Skyscraper technique<\/b> is, in a nutshell:<\/span><\/p>\n

– discover what content gets the most backlinks in your niche,<\/span><\/p>\n

– <\/span>make a better version of it<\/b>,\u00a0<\/span><\/p>\n

– ask relevant websites to backlink your blog post instead of the other.<\/span><\/p>\n

Why is it called so? In the words of its inventor:<\/span><\/p>\n

Have you ever walked by a really tall building and said to yourself:<\/span><\/i><\/p>\n

“Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.”<\/span><\/i><\/p>\n

Of course not.<\/span><\/i><\/p>\n

It’s human nature to be attracted to the best.<\/span><\/i><\/p>\n

And what you’re doing here is finding the tallest “skyscraper” in your space\u2026and slapping 20 stories to the top of it.<\/span><\/i><\/p>\n

All of a sudden YOU have the content that everyone wants to talk about (and link to).<\/span><\/i><\/p>\n

It is about <\/span>creating great blog posts<\/span><\/a> delivering updated, useful, and well-designed content. But let’s have a look at all the three phases of the Skyscraper technique.<\/span><\/p>\n

Find content with a lot of inbound links\u00a0<\/span><\/h3>\n

On\u00a0<\/span> Keyword Explorer<\/span><\/a>, choose a general topic that can interest you. Let’s take, for example, “SEO strategy.”<\/span><\/p>\n

\"Skyscraper<\/p>\n

Click on <\/span>Filters<\/b> and set a minimum keyword difficulty of at least 10. In this way, you’ll get the very best-positioned content for every related keyword. The reason is that the <\/span>presence of backlinks increases the difficulty<\/b>. By selecting only high-difficulty keywords, you’ll be filtering the content with the most backlinks.\u00a0<\/span><\/p>\n

\"Keyword<\/p>\n

Now, choose the right keyword in your niche and check what content is top-ranked. You can check how many backlinks each result has under “links.”<\/span><\/p>\n

In our case, the most ranked page is no less than on the SERP’s zero position, with 8.6K backlinks.\u00a0<\/span><\/p>\n

Also, on <\/span>Keyword Explorer<\/span><\/a>, <\/span>you can check both domain and page authority<\/b>. You\u2019ll find them under <\/span>DA<\/span><\/i> and <\/span>PA<\/span><\/i>.<\/span><\/p>\n

Of course, also use reasoning. If the content is too well-written, designed, and updated, choose a different topic.\u00a0<\/span><\/p>\n

In this case, you can opt for a different keyword, a <\/span>long-tail one<\/span>. What about the keyword “SEO strategy for small business”?\u00a0<\/span><\/p>\n

Export the SERP list by clicking on the button and then check the articles that get more links. They will be the base of your skyscraper.<\/span><\/p>\n

Create even better content<\/span><\/h3>\n

Now, you have to start building the other floors. There’s (almost) always room for improvement. And this is where you come into play.\u00a0<\/span><\/p>\n

For example, you can write a better article than the starting one. <\/span>You can rely on the SEO Copywriting techniques<\/a> you’ve learned on this blog.<\/span> Flawless language, an engaging rhythm, and a well-dosed keywording will make the difference.<\/span><\/p>\n

You can also add <\/span>long-tail keywords<\/strong><\/a> as secondary ones. They will help you reach more search intents than your competitors. In general, you can follow these three strategies.\u00a0<\/span><\/p>\n

1. Add more details to your skyscraper<\/span><\/h4>\n
Make your article a long-form.\u00a0<\/b><\/h5>\n

Brian Dean wrote about the 200 ranking factors, much more than any other article. You can do the same here. As you browse the Keyword Explorer SERP for “SEO strategy for small business,” you can see results such as:<\/span><\/p>\n