{"id":3817,"date":"2020-12-11T08:58:30","date_gmt":"2020-12-11T08:58:30","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3817"},"modified":"2021-05-19T13:20:52","modified_gmt":"2021-05-19T13:20:52","slug":"seo-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/content-creation\/seo-competitor-analysis\/","title":{"rendered":"A Guide to SEO Analysis of your Competitors: what it is and how to do it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover one of the most fundamental (and often overlooked) activities in SEO analysis: the analysis of the competitors. You\u2019ll find out how to spy on your rivals, why you should do it, and how to use SEO Tester Online\u2019s new <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.seotesteronline.com\/keyword-explorer\/\">Keyword Explorer<\/a>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To <strong>obtain keyword ideas<\/strong>;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a <strong>deeper understanding of the SERP<\/strong> and the websites that you have to beat for each keyword.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is SEO Competitor Analysis?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The SEO Analysis of competitors is the <strong>study of how your contenders are doing from an SEO point of view<\/strong>. It is essential because it can give you a great headstart when starting a new project or a boost in your SEO if your already-existing website doesn\u2019t get a proper positioning within the SERP. Most of all, <strong>it can help you understand what the strategy behind your competitor\u2019s so-good positioning is.<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why should you do it?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can get ideas about what keywords you should use and what you should avoid because the competition is too stark. SEO is more a matter of adaptation and strategy rather than brute force.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SEO competitor analysis, you can <strong>see what makes your competitors position themselves so high in the SERP<\/strong> and then try to <strong>outperform or get around them.\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to do it?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Explore their domains with Keyword Explorer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.seotesteronline.com\/keyword-explorer\/\">Keyword Explorer Tool<\/a> is not just a tool to discover keyword ideas. It is also the tool to find the ones that your competitors are using. The first thing to go to the Keyword Explorer and choose to<strong> search by the domain, write your competitor\u2019s URL, and select the country<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3834\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Analysis.png\" alt=\"SEO Competitor Analysis\" width=\"631\" height=\"578\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Analysis.png 631w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Analysis-300x275.png 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<h3>Create a list and add long-tail keyword ideas<\/h3>\n<p><span style=\"font-weight: 400;\">Below, a list of keywords will appear. <strong>They are the keywords with which your competitor is positioning.<\/strong> If you click on one, you will get, on the right, its metrics: difficulty, volume, trend, and, below, the best-positioned websites for that keyword. But we\u2019ll get to that in a moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, let\u2019s focus on the left side of the screen. You can spot the\u00a0<\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/how-to-find-long-tail-keywords\/\"><strong> long-tail keywords<\/strong><\/a><span style=\"font-weight: 400;\">\u00a0with low competition and difficulty your competitor is using. Check the metrics for each one and, <\/span><span style=\"font-weight: 400;\">add it to your list.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3833\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Research-Analysis.png\" alt=\"Keyword List \" width=\"628\" height=\"415\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Research-Analysis.png 628w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Research-Analysis-300x198.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<h3>Explore the SERP<\/h3>\n<p><span style=\"font-weight: 400;\">Now it is time to see how hard the competition is for each keyword. Select one, look on the right and check what the most popular pages within the SERP for each keyword are. Examine it with SEO Checker to see how much it is optimized. To do so, click on the three dots near each result in the SERP. If it is not optimized from an SEO point of view, it could be easier to compete with them.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3832\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Explorer-Tool-SEO.png\" alt=\"Keyword Explorer Tool SEO\" width=\"636\" height=\"579\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Explorer-Tool-SEO.png 636w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Explorer-Tool-SEO-300x273.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if it is well-optimized, do a<\/span> <a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/how-to-find-long-tail-keywords\/\">long-tail keyword search<\/a><span style=\"font-weight: 400;\">\u00a0to find alternative keywords to beat your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019d want to see with which keywords that website is positioning. In that case, select \u201cFind keywords\u201d.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3831\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Analyze-Page-SEO-and-Find-Keywords.png\" alt=\"Analyze Page SEO and Find Keywords\" width=\"651\" height=\"320\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Analyze-Page-SEO-and-Find-Keywords.png 651w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Analyze-Page-SEO-and-Find-Keywords-300x147.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<h3><b>Study the SERP metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO metrics such as Domain Authority, Page Authority, Facebook Shares, backlinks, and Visits per Month <strong>can give critical information about how hard it will be to beat your competitor.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metrics such as <strong>volume, competition, or keyword difficulty tell you just half of the story<\/strong>. Even a promising keyword can yield no results if your competitors have a good number of visits and authority.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3830\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Example.png\" alt=\"Study Competitor SEO Strategies\" width=\"1306\" height=\"578\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Example.png 1306w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Example-300x133.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Example-1024x453.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/Keyword-Example-768x340.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the keyword <em>\u201ciphone headphone jack\u201d<\/em> sounds promising if we limit ourselves if we look at its metrics: decent volume for a long-tail keyword low competition and difficulty. But the competitors are quite hard to beat: websites such as apple.com big boys, and it\u2019s not wise to try to outperform them. Maybe you should look for a keyword with lower competition, such as <em>\u201cincase airpods\u201d.\u00a0<\/em><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3829\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Check.png\" alt=\"SEO Competitor Check\" width=\"1294\" height=\"577\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Check.png 1294w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Check-300x134.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Check-1024x457.png 1024w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/SEO-Competitor-Check-768x342.png 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>See why it is essential to do the SEO analysis of your competitors when doing keyword research?<\/strong> This may avoid you competing for promising keywords that will not deliver results because the competition is too fierce.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to spy on the SEO of your competitors and surpass them in SERPs? Here we explain how to do it!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"lang":"en","translations":{"en":3817,"it":3156},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3817"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=3817"}],"version-history":[{"count":9,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3817\/revisions"}],"predecessor-version":[{"id":4564,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3817\/revisions\/4564"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=3817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=3817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=3817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}