{"id":3771,"date":"2020-12-11T09:52:02","date_gmt":"2020-12-11T09:52:02","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3771"},"modified":"2022-01-04T15:24:20","modified_gmt":"2022-01-04T15:24:20","slug":"seo-oriented-texts","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/seo-guides\/seo-oriented-texts\/","title":{"rendered":"SEO Oriented Texts: How to write SEO Friendly Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello there! If you\u2019re here, there\u2019s a good chance you\u2019re an SEO Copywriter in becoming, so you\u2019re asking what you should do to write an SEO friendly article. Well, you\u2019re in the right place. What you\u2019re reading is an SEO Friendly article (duh!) that <\/span><b>will guide you through the art and craft of SEO-oriented writing with our SEO Editor tool.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We have already written a <a style=\"color: #0000ff;\" href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/seo-copywriting\/\">guide to SEO copywriting<\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">.<\/span> There, you\u2019ll find a small manual that helps you in writing compelling articles that will keep your audience reading and getting useful and well-designed information out of it. Remember that <\/span><b>writing an SEO-friendly article means, more than anything else, to write well<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do keyword research first!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s get to work! Have you washed your fingertips? Are you comfortable in your seat? <\/span><b>Did you do your keyword research?<\/b><span style=\"font-weight: 400;\"> No, really. You can write with filthy hands (gross, anyway) and sit on a nailbed. <\/span><b>But you cannot write an SEO Friendly article without doing keyword research<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re missing this part, save this article in your to-read list and <\/span><span style=\"font-weight: 400;\">read our <a href=\"https:\/\/www.seotesteronline.com\/blog\/seo-guides\/keyword-research\/\"><strong>guide to keyword research.<\/strong><\/a><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Write SEO friendly content with SEO Editor<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What are the components of an SEO friendly article?<\/span><\/h3>\n<h4><i><span style=\"font-weight: 400;\">SEO Title<\/span><\/i><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">It must be <\/span><b>under 70 characters<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It must be <\/span><b>consistent with the rest of the article<\/b><span style=\"font-weight: 400;\">. Don\u2019t try to write a catchy title to draw people to read an article dealing with a whole different topic. Your audience won\u2019t appreciate that, neither Google.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It should <\/span><b>include your<\/b> <b>primary keyword<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><i><span style=\"font-weight: 400;\">Content<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The article <\/span><b>must be at least 400 words long<\/b><span style=\"font-weight: 400;\"> because it\u2019s hard to produce useful content smaller than this.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>It must contain links<\/b><span style=\"font-weight: 400;\"> to other pages;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It should include <\/span><i><span style=\"font-weight: 400;\">visual content<\/span><\/i><span style=\"font-weight: 400;\">, such as <\/span><b>images<\/b><span style=\"font-weight: 400;\">. To learn how to use them in your content, <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/image-optimization-seo\/\"><span style=\"font-weight: 400;\">read our dedicated article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It must deal with the topics of your primary and secondary keywords.<\/span><\/li>\n<\/ul>\n<h4><i><span style=\"font-weight: 400;\">Headings<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Headings are the primary way to organize content and help your readers to orientate within your blog post. We wrote <\/span><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/heading-tags\/\"><span style=\"font-weight: 400;\">a whole article about them<\/span><\/a><span style=\"font-weight: 400;\">. We advise you to have a look at it.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Other tips<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Among other things, you should consider making your article more comfortable to read for both people and bots<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by highlighting the key-concepts (keywords and their synonyms) in bold and italics;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by adding alt tags to images<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Writing time!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to write. <\/span><a href=\"https:\/\/suite.seotesteronline.com\/seo-editor\"><span style=\"font-weight: 400;\">Go to the SEO editor<\/span><\/a><span style=\"font-weight: 400;\"> and click on the <\/span><b>New article <\/b><span style=\"font-weight: 400;\">button.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3856\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/1-12.png\" alt=\"SEO Editor\" width=\"964\" height=\"460\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/1-12.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/1-12-300x143.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/1-12-768x366.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Enter primary and secondary keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you have to do is to insert your <\/span><b>primary keyword<\/b><span style=\"font-weight: 400;\">. As you start writing, the<\/span><b> SEO editor<\/b><span style=\"font-weight: 400;\"> will suggest to you which long-tail keywords you should choose with the volume and difficulty. It\u2019s simplified keyword research that works great if you don\u2019t need a structured editorial plan or are on the go.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3855\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/2-11.png\" alt=\"Text SEO Friendly\" width=\"964\" height=\"454\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/2-11.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/2-11-300x141.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/2-11-768x362.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then, put in the secondary keywords you\u2019ve found on your keyword research as <\/span><b>related arguments<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3854\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/3-11.png\" alt=\"SEO Friendly Copy\" width=\"964\" height=\"460\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/3-11.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/3-11-300x143.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/3-11-768x366.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now you\u2019re all set. The next thing to do is to start writing!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Start your SEO Friendly article: writing title and content<\/span><\/h3>\n<p><b>The first thing to do is to enter<\/b> <b>the SEO title<\/b><span style=\"font-weight: 400;\">. As we mentioned before, it should include your primary keyword.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3853\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/4-11.png\" alt=\"SEO Copywriting\" width=\"964\" height=\"328\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/4-11.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/4-11-300x102.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/4-11-768x261.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then, <\/span><b>start to write your article, or paste it from your favorite text editor.<\/b><span style=\"font-weight: 400;\"> Don\u2019t forget to put your heading titles. You can choose the right format by the toolbar, under the <\/span><i><span style=\"font-weight: 400;\">paragraph<\/span><\/i><span style=\"font-weight: 400;\"> icon (\u00b6).<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3852\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/5-10.png\" alt=\"Write SEO Frienly Content\" width=\"964\" height=\"444\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/5-10.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/5-10-300x138.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/5-10-768x354.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You may notice that, <\/span><b>as you progress, your score on the right will increase<\/b><span style=\"font-weight: 400;\">. Now is 63, we have a good title but not-so-great content. Let\u2019s see what we can improve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We go under content, and we discover that we should add links and some images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight a text portion and click on the toolbar\u2019s <\/span><i><span style=\"font-weight: 400;\">link button<\/span><\/i><span style=\"font-weight: 400;\"> to add a link. Then, we add our URL, and that\u2019s it!<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3850\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/7-8.png\" alt=\"Images optimization\" width=\"964\" height=\"374\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/7-8.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/7-8-300x116.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/7-8-768x298.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3849\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/8-7.png\" alt=\"Text for search engines\" width=\"964\" height=\"426\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/8-7.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/8-7-300x133.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/8-7-768x339.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to <\/span><b><a href=\"https:\/\/www.seotesteronline.com\/blog\/content-creation\/image-optimization-seo\/\">add an image<\/a>.<\/b><span style=\"font-weight: 400;\"> To upload a picture, just click on the <\/span><i><span style=\"font-weight: 400;\">add image<\/span><\/i><span style=\"font-weight: 400;\"> button on the toolbar and add a URL and an alt text.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3848\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/9-6.png\" alt=\"SEO Copywriting\" width=\"964\" height=\"578\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/9-6.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/9-6-300x180.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/9-6-768x460.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3847\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/10-5.png\" alt=\"SEO Editor Text\" width=\"964\" height=\"610\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/10-5.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/10-5-300x190.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/10-5-768x486.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And now we have both an SEO Friendly article with an image and a great score. Happy? You should be. But there\u2019s still a bit of work to do.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3846\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/11-3.png\" alt=\"Text SEO Tester Online\" width=\"964\" height=\"538\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/11-3.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/11-3-300x167.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/11-3-768x429.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We keep writing until we reach (and surpass) <\/span><b>the 400 words limit<\/b><span style=\"font-weight: 400;\">; add some <\/span><b>bolds <\/b><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">italics <\/span><\/i><span style=\"font-weight: 400;\">to highlight our content. Finally, remember to use your keywords often. But be wise: you have to use them naturally to <\/span><b>avoid <\/b><b><i>keyword stuffing<\/i><\/b><span style=\"font-weight: 400;\">. In this case, the general rule of thumb is that few are better than too much.\u00a0<\/span><\/p>\n<p><b>How to prevent keyword stuffing?<\/b><span style=\"font-weight: 400;\"> The SEO Editor will warn you!\u00a0 In this case, we used the keyword \u201ckeyword research\u201d too many times, and we need to cut some entries.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3845\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/12-3.png\" alt=\"Search Engines Content\" width=\"702\" height=\"180\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/12-3.png 702w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/12-3-300x77.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Modify Optimization<\/span><\/h3>\n<p><b>You may need to add (or remove) some keywords. <\/b><span style=\"font-weight: 400;\">How to do that? Just go to Edit&gt;Modify Optimization. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3844\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/14-3.png\" alt=\"Google SEO Editor\" width=\"964\" height=\"458\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/14-3.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/14-3-300x143.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/14-3-768x365.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this case, we switch our primary keyword with \u201c<\/span><b>SEO Editor<\/b><span style=\"font-weight: 400;\">,\u201d which has a greater volume. Of course, we also change our Title and edit our content to make our new keyword well distributed over our article.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Edit snippet and social cards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now our article is ready to conquer the SERP, but it needs an appropriate preview!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the top right-hand corner, switch from the text editor to the snippet editor.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3843\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/15-2.png\" alt=\"Opengraph Optimization\" width=\"964\" height=\"508\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/15-2.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/15-2-300x158.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/15-2-768x405.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can edit the <\/span><b>SEO title, <\/b><span style=\"font-weight: 400;\">add a <\/span><b>meta description, <\/b><span style=\"font-weight: 400;\">and copy and paste your meta description tags to your article\u2019s code. Then, you can do the same with the <\/span><b>Open Graph <\/b><span style=\"font-weight: 400;\">and <\/span><b>Twitter card.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3842\" src=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/16-1.png\" alt=\"SEO Tester Online\" width=\"964\" height=\"346\" srcset=\"https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/16-1.png 964w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/16-1-300x108.png 300w, https:\/\/www.seotesteronline.com\/wp-content\/uploads\/2020\/12\/16-1-768x276.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now you have your SEO friendly article to share and climb the SERP with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What will your next optimized blog post be about?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the elements of an SEO Friendly article? We show you them in this guide!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[210],"tags":[],"acf":[],"lang":"en","translations":{"en":3771,"it":3660},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3771"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=3771"}],"version-history":[{"count":14,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3771\/revisions"}],"predecessor-version":[{"id":4722,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/3771\/revisions\/4722"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=3771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=3771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=3771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}