{"id":3769,"date":"2020-12-11T09:16:41","date_gmt":"2020-12-11T09:16:41","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=3769"},"modified":"2022-01-04T15:21:33","modified_gmt":"2022-01-04T15:21:33","slug":"seo-audit","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/seo-guides\/seo-audit\/","title":{"rendered":"SEO Audit Guide: How to optimize your site for Google"},"content":{"rendered":"

So, you’ve put your webpage online, and it is how you’ve always wanted. But something doesn’t add up. Why doesn’t it rank on the <\/span>SERP<\/span><\/a> (the Search Engine Results Page) as it is supposed to do? <\/span><\/p>\n

There could be <\/span>several reasons<\/span><\/a>, too many to make a guess. That is why <\/span>you need to do a thorough SEO Audit<\/b>. In this article, you’ll find out what an SEO Audit is and <\/span>how to do it for free<\/b> with <\/span>SEO Checker<\/span><\/a>, the SEO Tester Online’s SEO Audit tool.\u00a0<\/span><\/p>\n

What is SEO Audit?<\/span><\/h2>\n

SEO Audit is the analysis of your webpage made to <\/span>assess the optimization of that page for search engines<\/b>. You must perform it at regular intervals.<\/span><\/p>\n

In doing a basic SEO audit, you must consider on-page SEO.<\/span><\/p>\n

What are the factors that influence your ranking?<\/span><\/h2>\n

On-page SEO<\/b> includes all those factors that influence your ranking and consist of both <\/span>technical SEO<\/span><\/a> and <\/span>content-creation<\/span><\/a> aspects.<\/span><\/p>\n

To put it into another view, on-page SEO is about the ranking factors that you can influence by editing your webpage’s HTML code and content.<\/span><\/p>\n

Technical SEO<\/span><\/i><\/h3>\n

Technical SEO<\/span><\/a> encompasses the factors that influence the quality of <\/span>the spider’s exploration when crawling your website<\/span><\/a>. They concern your page’s HTML code and a few other aspects, such as:<\/span><\/p>\n