{"id":2072,"date":"2019-12-13T09:47:13","date_gmt":"2019-12-13T09:47:13","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=2072"},"modified":"2021-05-19T13:32:58","modified_gmt":"2021-05-19T13:32:58","slug":"seo-friendly-url","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/technical-seo\/seo-friendly-url\/","title":{"rendered":"How to create SEO-friendly URLs"},"content":{"rendered":"

You probably know that <\/span>the URL (Unique Resource Locator) is the home address of your site<\/b>. It’s the one we type on our browser address bar when we want to access a website.<\/span><\/p>\n

A thing you may not know is that<\/span> the URLs affect SEO, too<\/b>.<\/span><\/p>\n

In this article, you will find out <\/span>how to optimize URLs for SEO<\/b> and turn them into allies for your ranking.<\/span><\/p>\n

The importance of an SEO-Friendly URL<\/h2>\n

An SEO-Friendly URL is a web address that <\/span>helps the user to remember the address and understand its logic<\/b>. The latter is<\/span> essential also for the crawler.\u00a0<\/b><\/p>\n

A proper SEO URL helps the crawler to understand what the user can find on that page<\/b>. In this way, it can make the page available for the right query.<\/span><\/p>\n

The structure of an SEO URL<\/h2>\n

A right SEO URL must be descriptive of the path of the page and the site structure<\/b>. Besides, it must tell the user (and the spider) what it is going to find there.<\/span><\/p>\n

Something like: <\/span><\/p>\n

http:\/\/\/www.mywebsite.com\/category\/keyword.html<\/span><\/em><\/p>\n

An example of a properly optimized URL<\/h3>\n

Take the URL to our SEO Checker: <\/span><\/p>\n

https:\/\/www.seotesteronline.com\/seo-checker\/<\/span><\/em><\/p>\n

See? Pretty straightforward: there are our name and the tool you’re going to find.<\/span><\/p>\n

Another example comes from our knowledge base.<\/span><\/p>\n

Our <\/span>subdomain <\/b>(<\/span>help<\/span><\/i>) tells you that there you can find help. Where? On <\/span>seotesteronline.com<\/span><\/i>.\u00a0<\/span><\/p>\n

What follows tells you that you are inside the <\/span>knowledge base<\/span><\/i>, on the section dedicated to <\/span>the keyword explorer<\/span><\/i>.\u00a0<\/span><\/p>\n

And what are you going to find there? You can get from the last bit!\u00a0<\/span><\/p>\n

What is the slug and how to make it SEO-friendly<\/h3>\n

The last fragment of the URL (<\/span>what-is-keyword-explorer<\/span><\/i>) is called <\/span>slug<\/b>. It is the element that describes the page. Our advice is to use, for the slug, <\/span>the main keyword you chose for that page<\/span><\/a>.<\/span><\/p>\n

Check your SEO-friendly URL<\/h2>\n

To summarize, here is a handy checklist to create perfect SEO-friendly URLs:<\/span><\/p>\n

    \n
  • Make them descriptive of the content and the site structure;<\/span><\/li>\n
  • Use pertinent keywords, especially on the slug;<\/span><\/li>\n
  • Use subdomains responsibly: the crawler can consider subdomains as separate websites, watering down your SEO efforts;<\/span><\/li>\n<\/ul>\n

    URLs must be easy to read for both users and crawlers. So keep them short, without too many subfolders or special characters (like the ones in dynamic URLs). <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    In SEO it’s the details that make the difference. Read the article to understand how to make your URLs SEO-friendly!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[],"acf":[],"lang":"en","translations":{"en":2072,"it":2074},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2072"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/comments?post=2072"}],"version-history":[{"count":18,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2072\/revisions"}],"predecessor-version":[{"id":4578,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts\/2072\/revisions\/4578"}],"wp:attachment":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/media?parent=2072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories?post=2072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/tags?post=2072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}