{"id":1841,"date":"2019-12-10T17:51:08","date_gmt":"2019-12-10T17:51:08","guid":{"rendered":"https:\/\/www.seotesteronline.com\/?p=1841"},"modified":"2021-05-19T13:26:32","modified_gmt":"2021-05-19T13:26:32","slug":"image-optimization-seo","status":"publish","type":"post","link":"https:\/\/www.seotesteronline.com\/blog\/content-creation\/image-optimization-seo\/","title":{"rendered":"Image Optimization: an SEO Guide"},"content":{"rendered":"

Image searches are often underrated. They have <\/span>great potential for many search queries<\/span>. For many of them, <\/span>images are the main results that the SERP returns.<\/span><\/p>\n

As well as text, <\/span>images need to be optimized<\/b> if you want the <\/span>crawler<\/span> to like them. If you succeed, <\/span>images can boost the ranking of your page within the SERP.<\/b><\/p>\n

There are many ways to use images to improve your positioning, <\/span>as mentioned in Google’s best practices for images<\/span><\/a><\/span>.\u00a0<\/span><\/p>\n

These are the most important ones.<\/span><\/p>\n

Optimize the image alt-text and filename: best practices<\/h2>\n

For now, the crawler can recognize content, any content, only by its textual content. I<\/span>f you want your images to be SEO-friendly<\/b>, you must work on their alt text and filename.<\/span><\/p>\n

What is the alt-text?<\/h3>\n

Alt-text is the short form for alternate text.<\/b> It is the piece of text that appears on the web page when it fails to load an image.\u00a0<\/span><\/p>\n

You would do a lovely thing for your visitors if you provided them with an accurate description of the image. <\/span>And what happens if the visitor is happy? You got it. The crawler is happy.<\/b> Not only because you’re helping humans, but because you’re helping it, too.<\/span><\/p>\n

Remember? <\/span>It cannot “see” images, so it needs a bit of help to understand what the image is showing.<\/b><\/p>\n

How to optimize the alt-text<\/h3>\n

Put a detailed description of the image. Of course, <\/span>it must contain the appropriate keyword.<\/b> And <\/span>it must be coherent with the image<\/b>. Because <\/span>you did your keyword research<\/span><\/a><\/span>, right?<\/span><\/p>\n

Now it is time to put the alt-text in the image. There are many ways:<\/span><\/p>\n