{"id":1,"count":6,"description":"Any proper SEO strategy includes much more than optimizing technical aspects or link building.<\/span>\r\n\r\nWhen users search for something, they are looking for specific information.<\/span>\r\n\r\nThe search engine's algorithm rewards the website that betted provides that information.\u00a0<\/span>\r\n\r\nFor this reason, there is no good SEO without an effective content creation strategy.<\/span>\r\n\r\nYou may have heard about content marketing, inbound marketing and SEO Copywriting.<\/span>\r\n\r\nWhat are these?<\/span>\r\n

Content Marketing<\/h2>\r\nContent Marketing is a branch of marketing with a focus on creating informational and valuable content for the user.<\/span>\r\n\r\nContent is king - Bill Gates.<\/span>\r\n\r\nPeople's attention decreased over time. For this reason, to create exciting and useful content for the reader became a complicated task.<\/span>\r\n\r\nContent marketing also allows brands to communicate with their customers. It makes the brand stay with them before, during, and after the purchase.<\/span>\r\n\r\nThere are many contents (articles, videos, images, podcasts) and various communication channels (blogs, social media, newsletters). But the strength of content marketing lies in creating a relationship with the customer, regardless of the media.<\/span>\r\n

Inbound Marketing<\/span><\/h2>\r\nWith this term, we indicate a marketing strategy aimed at <\/span>attracting<\/span><\/i> new potential customers through content creation.\u00a0\u00a0<\/span>\r\n\r\nIt contrasts with interruption marketing. It is a set of practices that try to get the user's attention through TV commercials, ads, flyers and pop-ups.<\/span>\r\n\r\nThe purpose of Inbound Marketing is to make brands to be visible at the moment the user needs them.<\/span>\r\n\r\nSEO is the key to implement an effective Inbound Marketing strategy by creating and positioning content on search engines.<\/span>\r\n

SEO Copywriting<\/h2>\r\nWhen it comes to SEO and content creation, the first term that comes to mind is <\/span>SEO Copywriting<\/b>.<\/span>\r\n\r\nIt is a branch of SEO exclusively aimed at writing articles and other textual content, optimizing them for search engines.\u00a0<\/span>\r\n\r\nTo write SEO-friendly content you must have, besides excellent writing skills, a good command of SEO basics.<\/span>\r\n\r\nWanna learn more? Take a look at our Guide to SEO Copywriting<\/a>!\r\n

Title, headings, formatting<\/h3>\r\nWhen you write an SEO-friendly article, you must pay attention to things like formatting, the title tag, h1, h2, and other headings.<\/span>\r\n\r\nIf you work well on these aspects, you have a double advantage. You improve the user's reading experience and help the search engine understand your page content.<\/span>\r\n

Images<\/h3>\r\nImages also play a vital role in SEO.<\/span>\r\n\r\nAn image is difficult to understand for a crawler. We must help it by setting an alternative text that is descriptive of the image itself.<\/span>\r\n\r\nAlso, we need to use light, fast-loading images to speed up the page loading time.<\/span>","link":"https:\/\/www.seotesteronline.com\/blog\/content-creation\/","name":"Content Creation","slug":"content-creation","taxonomy":"category","parent":0,"meta":[],"acf":[],"lang":"en","translations":{"en":1,"es":200,"it":16},"_links":{"self":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories\/1"}],"collection":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.seotesteronline.com\/wp-json\/wp\/v2\/posts?categories=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}